Wednesday, January 31, 2007

Want some shoes? How about $5 too?

I've recently learned that there is a war brewing over which website will be the top shoe seller online. For years now, it's been, but recently, Amazon started up their own online shoe store,

The first volley was fired by Endless, as it started by offering free overnight shipping. This was something that Amazon does for many of their other web stores, so it was no big deal for them. Zappos soon countered by offering the same. Endless then did the unimaginable: offer free shipping for -$5. That's right. they're going to pay you to get shoes delivered via overnight service. I think it's a little bit retarded, but I'm not going to complain about a discount.

Endless also has the better website, all full of AJAX-y goodness and plenty of 'wow' factor. Making your way through multiple pages of search results does not even reload the current page! Instead, it fades out the old display set and fades in a new one. Very slick. Also pretty cool is a javascript magnifying glass thing that you can drag over the pictures of the shoes to see a close-up of a particular section.

Anyway, if you're in the market for shoes, maybe you want to check out one or both of those online stores. Personally, I can't buy shoes without trying them on.

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